Golf Town: The 400SOME
Golf Town wanted to take their 'Come Out and Play' platform to the next level with a bold brand act. If golf is truly for everyone, why not prove it by hosting a 400-some event—the largest tee time in golf history—where everyone plays together
Agency: Rethink
Creative Directors: Jacqulyn Parent
Copywriters: Shawn Weidman, Jenai Kershaw
Art Directors: Mwangi Gatheca, Kennedy Choi
Launch Video
We partnered with RGC to bring the inclusive, welcoming vibe of their mad scramble events to Canada. To kick things off, we had their founder, Erik Anders Lang, create a video inviting everyone to join the fun at the 400Some.
To showcase a never-before-seen event, we created a new visual language for Golf Town focused on illustration, using clean lines and flat shapes with multiple balls in typical golf moments to highlight the scale and unique spirit of the 400some.
