mio: Bottle Boards
We paid Americans to promote mio’s hydrating energy with a billboard attachment for their giant water bottles. We treated it just like a regular media buy, paying the water bottle holder like we would any OOH media vendor, meaning we can show up in more spaces than we could ever afford.
Agency: Rethink
Creative Directors: Max Bingham, Brendan Scullion
Copywriter: Shawn Weidman, Justin Santelli
