Metrolinx: Go Toy Pass

Let’s make kids’ ride on GO more fun by inviting their best friends along. To do this, we’ll welcome their toy aboard by making it its very own GO pass.

Agency: Rethink

Creative Directors: Arjang Esfandiyari, Loretta Lau,

Copywriter: Pranav Sabharwal

Many parents don't know that Children are allowed to ride the GO Train for free. To promote this service we invited families to join us at Union Station to create their own GO Toy Pass. At the event we created a photo booth for children to photograph their toys and fill out all their toy's important ID information.

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