The ask
Create an integrated, through-the-line retail campaign to improve brand attitude and sell your product for a brand that was once the leader in its category.
The Idea
"See what develops"
Leave film cameras in places around the major cities of Australia and ask them to photograph how they experience their surroundings. Once we get the cameras back, or people send them to the link on the camera's packaging, we'll create a campaign around our favourites.
Billboard
The images that are taken from the public that are applicable to create a billboard campaign. These images tell a story, and the story will be revealed over seven days as the billboards are changed.
