Never hear it wrong again - Mwangi Gatheca Portfolio

About nura

nura is a consumer electronics company made up of passionate music-loving scientists, engineers, specializing in personalized sound technology in Melbourne, Australia. The headphones conduct an objective hearing test on your ears and create a unique sound profile based on your hearing specifications.

The Ask

Create a multi-channel campaign to introduce nura to the Canadian market.

The Insight

Music lovers want to enhance their experience and get a deeper appreciation for their sound.

The Idea

Standardized audio systems can lead music loves to misinterpret the lyrics but with Nuraphones by nura, you'll never hear it wrong again.

Social media influencer program

The first post starts with a teaser to introduce the collaboration. The second post is a video in which fans will submit their mispronunciations of the artist’s lyrics and the artists will talk about them. The third post has the artist testing out a pair of nuraphones and discovers what their sound profile is.

Interactive filter

An AR Instagram and Snapchat filter that syncs to the beat of your music.

Experience lounge

I created a pop up for consumers to get hands-on experience with the product. Outside the lounge, the "Misconstrued Minstrels "a wrong lyrics cover band will be playing outside to bring attention to the event.

Pop Up Gallery

A pop-up gallery will take over the city in transit areas showing consumers experience with personalized audio from the pop-up event. On the right, the consumer is listening to standard audio, next is an image of their sound profile, followed by a breakdown of what a sound profile means and finally the "oh shit" face when they hear personalized sound for the first time.