See what develops
Services: Art Direction, Copywriting, Photoshop, Illustrator and Photography
The ask
Create an integrated, through-the-line retail campaign to improve brand attitude and sell your product for a brand that was once the leader in its category.
The insight
These days it is more important to keep a posting schedule so your sponsored Instagram post isn’t late, than it is to really focus on creating meaningful, and well thought out content.
The idea
Leave film cameras around Melbourne and ask people to photograph how they experience their surroundings. Once cameras are returned to drop off points around the city, we’ll create a campaign around our favourites.
Camera sleeve copy.
Billboard
The images that are taken from the public that are applicable to create a billboard campaign. These images tell a story, and the story will be revealed over seven days as the billboards are changed.
