Art of luxury
Services: Art Direction, Copywriting, Photoshop, Illustrator and Photography
The ask
Produce a 360 traditional campaign to promote a dream destination to gain awareness, exposure and increase tourism.
The insight
Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places, and experiences that represent all that is authentic about a destination. People don't just want to see – they want to participate
The idea
An authentic luxury Japanese experience focused on not only observing in the Japanese culture but being an active participant. Sponsored by the Japan Tourism Board in partnership with Japanese brands like Lexus, Takagi Brewery, and Japan Airlines.
Event Launch
This campaign will be launched with an exclusive event at Nobu Locations across the world whose cities have direct flights to Japan with Japan Airlines. The invitations to the event will be created in partnership with one of the trip sponsors Takagi Brewing.
Instagram sponsored Ad
Facebook sponsored Ad
Website leaderboard ad
Membership
A screening process will occur after one has completed the application for an opportunity to participate in this trip. This, in turn, creates a slight exclusivity to the experience, which will lead to an increase in demand.
Digital Interactive
Art of Luxury, being a members-only experience, allows patrons to make new connections that they otherwise may not have.