Heinz La Tomatina
La Tomatina, Spain’s annual tomato throwing festival, was put on hold this year. That was bad news for local Spanish farmers. Since Heinz makes everything better, we decided to do something about it.
Agency: Rethink
Creative Directors: Geoff Baillie, Natasha Michalowska, Zachary J. Bautista
Copywriter: Pranav Sabharwal
