Metrolinx: Go Toy Pass
Let’s make kids’ ride on GO more fun by inviting their best friends along. To do this, we’ll welcome their toy aboard by making it its very own GO pass.
Agency: Rethink
Creative Directors: Arjang Esfandiyari, Loretta Lau,
Copywriter: Pranav Sabharwal
Many parents don’t know kids ride the GO Train for free. To promote this, we invited families to Union Station to make their own GO Toy Pass, complete with a photo booth for kids to snap pictures of their toys and fill out toy ID details.
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