Scotiabank Smart Investor

Canadians are losing sleep over their financial worries. But with Smart Investor, you can adjust your financial goals in real-time, keeping up with life’s changes—so you can rest easier.

Agency: Rethink

Creative Directors: Gary Watson, Simon Tuplin

Copywriter: Pranav Sabharwal

For our DOOH campaign, we created messaging that spoke to people’s money concerns, adjusting to fit their needs whether it was during the day or late at night.

Using Format